Speakers and Topics
Dr. Jeff Li
DMD, MS, FRCD(C)
9:00am -10:30am
Petr Binnell
Sales Representative, Dr. Marketing
10:30am - 12:00pm
Dr. Jeff Li
9:00am -10:30am
Soft Tissue Management for Full Arch: The Forgotten Key to Long-Term Success
AGD Subject Code
690
Course Descripition
Soft tissue health is a critical yet often overlooked determinant of long-term success in full-arch implant therapy, directly affecting hygiene, esthetics, comfort, and function. This lecture reviews common soft tissue challenges in full-arch cases and presents practical surgical and prosthetic strategies, including grafting, flap design, vestibuloplasty, and prosthetic contouring, to optimize peri-implant tissue stability. Attendees will gain actionable insights to improve predictability, reduce complications, and enhance patient satisfaction in full-arch implant treatment.
Instructor Bio
Dr. Jeff Li first received his Doctorate of Dental Medicine with Clinical Honors from the University of Pennsylvania School of Dental Medicine, before earning his Master’s Degree and Certificate in Periodontics from the University of Michigan. Upon graduating, Dr. Li worked at Perico, PC in Boston, MA, and was also a lecturer and clinical instructor at Harvard School of Dental Medicine. Currently, Dr. Li is practicing at Peterborough Periodontics in Ontario, Canada. He is dual board-certified periodontist, who serves as a faculty member of BITES Institute (Vancouver, Canada), is a Certified Instructor for the Versah Osseodensification Academy, and is an Ambassador of MINEC (MegaGen International Network of Education & Clinical Research). His passion for teaching has led to him giving lectures and leading hands-on workshops internationally.
Sponsored By
Petr Binnell
10:30am - 12:00pm
How to Make Marketing Work for You
AGD Subject Code
550
Course Descripition
Dr. Marketing is here is make sense of the complex world of dental marketing. Most practices we meet are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. This lecture will cover common marketing mistakes, rules and regulations the association sets, determining a proper marketing budget, and more. Mr. Binnell will also share strategies of what some of Dr. Marketing’s top dental practices are doing across the country. The goal is to ensure dental practices are effectively marketed based on their growth goals and budget and that they meet the ethical standards of marketing a dental practice.
Instructor Bio
As a Sales Representative at Dr. Marketing, Petr Binnell works closely with dental practices to develop and execute high-performing marketing strategies that drive measurable growth. With extensive experience guiding offices through website projects and advertising campaigns, he has helped practices across North America strengthen their online presence and attract more patients.
Petr is known for his consultative approach and deep understanding of the dental industry, allowing him to align marketing solutions with each practice’s unique goals. By staying ahead of industry trends and digital marketing innovations, Petr continues to play a key role in helping Dr. Marketing expand its impact and deliver consistent results for its clients.
Sponsored By
Secondary Sponsors
Provider:
Toronto Implant Academy (TIA)
Nationally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 9-1-2025 to 8-31-2029.
Provider ID# 355116
