Speakers and Topics
8:30am - 9:50am
Dr. Brandon Bosch
How to Make Marketing Work for You
Course Description
Dr. Marketing is here is make sense of the complex world of dental marketing. Most practices we meet are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. This lecture will cover common marketing mistakes, rules and regulations the association sets, determining a proper marketing budget, and more. Mr. Bosch will also share strategies of what some of Dr. Marketing’s top dental practices are doing across the country. The goal is to ensure dental practices are effectively marketed based on their growth goals and budget and that they meet the ethical standards of marketing a dental practice.
Instructor Bio
Dr. Brandon Bosch, DDS, CEO of Dr. Marketing
As a Certified Marketing Expert in both Google and Meta advertising, Brandon has overseen the production of countless websites and marketing campaigns for offices across Canada, the USA, and Central America, and continues to grow Dr. Marketing into Europe and around the world. Brandon has received top designations from both Google and Meta for achieving top results for his clients. Not only has he won numerous awards for his accolades, but he has done so for the last 10 years straight. Brandon continues to be a trend setter in advertising and marketing, and he does so with a focus in the dental industry.
Sponsored By
Dr. Brandon Bosch
9:50am - 11:10am
Alex Chabachevitch
Creating Digital Dentures
Course Description
AI tools to help in scanning and designing
Designing natural looking dentures
Tips & tricks to avoid challenges
Instructor Bio
Alex Chabachevitch, RDT
Alex Chabachevitch is an experienced and successful owner of a medium sized dental lab in the GTA. He has over 20 years of experience managing his lab. The main focus of his workflow being on implantology, crowns, bridges, digital dentistry including digital dentures. Alex is also a partner in Unique Dental Supplies Inc.
Sponsored By
Alex Chabachevitch
11:10am - 12:30pm
Dr. Morley Rubinoff
A 48 Year Retrospective on Denture Prosthetics
Course Description
Perhaps the most satisfying aspect of my training as a Prosthodontist in fixed and removable Prosthodontics was the requirement for me to do all of my own lab work. This taught me discipline and a deep appreciation for the artwork of lab technology. Throughout my career as a Prosthodontist, I supervised my own internal team of dental technologists. Every denture had to duplicate the correct gingiva architecture, the colour and the texture of the soft tissues and the underlying bone pattern and teeth.
Every denture was different. A masterpiece. This must be the greatest joy of a Denturist. You have the complete freedom to create nature as it should be for each individual client. Now, with the help of dental implants, Denturists can retain their prostheses better and more comfortable then ever before.
Join me in this 48-year retrospective of ideal denture prosthetics and follow the different nuances that are applied to unique occlusal schemes and oral manifestations that impact the treatment that we can deliver.
My goal is to give you concrete examples of patient care that you can take back to your practices. I hope that this course will be the first of several times that we can interact and share treatment opportunities.
Instructor Bio
Dr. Morley Rubinoff, Prosthodontist
Dr. Rubinoff is a graduate of the Faculty of Dentistry, University of Toronto (1974). Dr. Rubinoff completed a post-doctoral program in Prosthodontics from the State University of New York at Buffalo in 1984. Dr. Rubinoff has served as the President of the Association of Prosthodontists of Ontario, The Association of the Prosthodontists of Canada and is the founding President of the Canadian Dental Protective Association. He has been awarded the Certificate of Merit by the Canadian Dental Association and received a fellowship from the Academy of Dentistry International. Dr. Rubinoff was an instructor/mentor at the Faculty of Dentistry, University of Toronto in the Graduate Department of Prosthodontics. Dr. Rubinoff is a Senior Fellow of the International Team for Implantology (ITI).
Sponsored By
Dr. Morley Rubinoff
Secondary Sponsors
