BUSINESS FORUM
Gordon Pinsent Room #4
9:30-10:30am
Peter Barry, C.M.C., R.R.D.H.
A New Playbook for Thriving & Success in Dentistry
Peter Barry, C.M.C., R.R.D.H.
Description:
Learn to dance with disruption by embracing the extraordinary opportunities ahead of you in our wonderful profession of dentistry. While the dental marketplace is rapidly evolving; so too are our patients’ perceived needs & priorities. We’ve got greater clinical and theoretical knowledge; more treatment modalities and the scope of available services is vast. Technology is changing the face of the way dentistry is practiced and experienced by patients. Keeping up with all this change is the emerging essential skill for thriving & Success in the practice of the future. The modern dental team must become highly skilled at integrating new services, technologies, and innovations into the fabric of day-to-day practice life. We will ignite the chemistry of your championship team by guiding everyone to strategically embrace innovations and run daily operations like a highly synchronized well-tuned orchestra that is fully engaged, prepared, and empowered to deliver high-quality healthcare experiences. That’s when the magic happens. That’s’ when prosperity and patient care soars to new levels of success and fulfillment for all.
Learning Objectives
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Cultivate an empowered shared leadership team
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Tap into latest industry trends & innovations
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Discover the difference between adoption, implementation and pure integration
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Strengthen your practices strategic planning & integration skills
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Turn satisfied patients into raving fans
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Cultivate happiness in dental practice (life balance & harmony)
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Grow your profits and everyone’s financial success
Peter Barry, MBA, CMC, RRDH, is a highly sought-after industry leader, writer, advisor, coach, and speaker whose message has inspired audiences & teams across North America. He is the founder of “Practice Mastery” a Business & Team Development Coaching company that serves the growth & development needs your practice. For more than 20 years, he has empowered dental professionals & industry companies with unique systems & strategies for extraordinary growth, higher income, and exceptional quality of life and better patient care. He provides customized group and one-on-one “Success Training” to dental professionals and industry companies across N. America. He is also frequent contributor to Dental Implant Residency Programs on the implementation & integration of advanced dentistry & new technologies into your practice. His insightful programs are filled with revealing concepts and practical strategies that create accelerated growth and lasting change in the professional & personal lives dentists/teams. He is also co-founder of Bella Vita Designs; an Interior Design Company specializing in startups, remodeling, expanding or relocating your dream practice.
10:30-11:00am • AM Break • Exhibit Hall
11:00am-12:00pm
Timothy Brown, CEO & BROKER OF RECORD
A Look at Maximizing Your Practice Value and a Discussion on Canada’s Economy During These Interesting Times
Timothy Brown, CEO & BROKER OF RECORD
Description:
Timothy A. Brown will share an insider’s perspective on the cooling down of dental corporatization, what rising interest rates mean for your practice value and why the human resources crisis will continue to burden practice owners.
Timothy A. Brown has risen to national prominence as CEO and Broker of Record of ROI Corporation, Canada’s professional practice appraiser and broker since 1974. His insights, research and experience has made him a highly sought after professional speaker and a respected author and publisher. As a leading national authority in understanding and identifying the potential of today’s market, Timothy has customized presentations that illuminate themes and trends that are of interest to business owners at all stages of their careers.
12:00-1:00pm • Lunch Break • Exhibit Hall
1:00-2:15pm
Brandon Bosch
Dental Marketing Best Practices and Strategic Marketing
Brandon Bosch
Description:
Dr. Marketing is here is make sense of the complex world of dental marketing. Most offices we meet are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. Our presentation will cover common marketing mistakes, rules and regulations set out by the association, setting a proper marketing budget, and more. We are also going to share strategies of what some of our top dental offices are doing across the country. Our goal is to ensure our clients offices are effectively marketed based on their growth goals and budget and that they meet the ethical standards of marketing a medical office.
Brandon always knew that a career in marketing was what he wanted to do, and he has been doing so for over 15 years, 10-years in dental marketing. After working in advertising for Rogers Communications, Brandon knew he wanted to be out on his own. He launched, what would later become Dr. Marketing, in March 2014, with a specialty in dental offices. To date, Brandon has overseen the production of websites and marketing campaigns for countless offices across Canada, the USA, and Central America, and continues to grow Dr. Marketing into Europe and around the world.
2:15-3:15pm
Ozhan Asi
Ali Zare
Digital Marketing and Cybersecurity in Dentistry
Ali Zare & Ozhan Asi
Description:
This comprehensive course combines the realms of digital marketing and cybersecurity to provide dentistry professionals with essential knowledge and skills to thrive in the modern digital landscape while ensuring the safety and privacy of their practices.
In the digital marketing portion, participants will delve into various strategies and techniques to effectively promote their dental practices online. Topics covered include search engine optimization (SEO), social media marketing, content creation, online advertising, reputation management, and patient engagement. Through practical examples and case studies, participants will learn how to leverage digital platforms to attract new patients, enhance brand awareness, and establish a strong online presence within the dental industry.
The cybersecurity segment of the course focuses on safeguarding sensitive patient data and securing dental practice networks against potential threats. Participants will explore the fundamentals of cybersecurity, including data protection, risk assessment, network security, and incident response. Best practices for maintaining HIPAA compliance and ensuring the privacy and confidentiality of patient information will be emphasized. Practical exercises and real-world scenarios will allow participants to develop the necessary skills to identify and mitigate cyber risks specific to the dental profession.
By the end of this course, participants will have a comprehensive understanding of digital marketing strategies tailored to the dental field and possess the knowledge to implement robust cybersecurity measures within their practices. This course equips dentistry professionals with the tools necessary to successfully navigate the digital landscape while protecting the integrity and security of their patients' information.
Ozhan Asi, with over 28 years of experience in the IT industry, I am a seasoned professional who continuously thrives on thinking outside the box. Throughout my career, I have consistently embraced innovative approaches and solutions, pushing the boundaries of what is possible. As an individual who loves challenges and exploring new horizons, I bring a fresh perspective to every project I undertake. My extensive background in the IT business has equipped me with a deep understanding of the ever-evolving technological landscape, allowing me to adapt and excel in dynamic environments. I am passionate about leveraging my expertise to drive meaningful change and deliver exceptional results. Ali Zare, is a highly accomplished Dental IT Specialist and Chief Security Officer (CSO) with a proven track record of success in the healthcare industry. With over 22 years of experience, Ali possesses a unique blend of technical expertise and deep knowledge of dental clinic operations. Throughout their career, Ali has demonstrated a strong commitment to safeguarding patient data and ensuring the secure and efficient operation of dental IT systems. They hold a bachelor’s degree, which has provided a solid foundation for their expertise in information technology and cybersecurity. As a Dental IT Specialist, Ali has been instrumental in implementing and maintaining robust technology infrastructure within dental clinics. They have successfully managed the installation, configuration, and maintenance of software applications specifically tailored to the dental industry, such as dental practice management systems, electronic health records, and imaging software. Ali has a deep understanding of the unique requirements and challenges faced by dental clinics, enabling them to optimize IT systems to enhance patient care and streamline operations. In their role as CSO, Ali has taken a leadership position in ensuring the security and privacy of patient data. They have developed and implemented comprehensive cybersecurity strategies, establishing protocols and best practices to mitigate risks and protect against unauthorized access, data breaches, and other cyber threats.
3:15-3:45pm • PM Break • Exhibit Hall
3:45-4:45pm
Paul Martin, LL. B.
Buying Or Selling Of Your Dental Practice, Steps And Tips
Paul Martin, LL. B.
Description:
In general, when preparing to buy or sell a dental practice, it’s a good idea to consider a variety of factors, such as location; no demolition clause; associate contracts and employment contracts for employees, including a strong non-compete clause for associates and all key staff, such as receptionists and hygienists. When contracts are in place for everyone, it strengthens the value of your dental practice.
Paul is a founding partner at the law firm of Wilton Martin Litigation Lawyers. Paul provides civil litigation representation and advice in a broad range of matters to both businesses and individuals, with a particular emphasis on employment/labour, commercial litigation, professional discipline and health law. Paul frequently appears in matters before the Courts, as well as various administrative tribunals. A skilled and creative advocate, Paul recognizes that each matter requires an individualized approach, and works with his clients each step of the way to ensure they understand their matter, and can make informed decisions concerning how to proceed. Paul devotes a large part of his practice strategizing with his clients to ensure that they avoid the litigation process altogether. However, when litigation is necessary, Paul will work tirelessly to protect his clients’ interests.
4:45-5:45pm
John Spitman, CFA, CFP, FCSI, CIM
An Inside Look at Your Bank
John Spitman, CFA, CFP , FCSI, CIM
Description:
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How to save thousands on borrowing cost and banking fees.
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How to get your finances firing on all cylinders.
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How to benefit from planning, bridging the gap between personal and business assets.
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The Biggest pitfalls when investing.
John brings over 20 years of experience in Wealth Management and Capital Markets to his role as an Investment Counsellor with RBC PH&N Investment Counsel, a member company under RBC Wealth Management - PH&N Investment Counsel, in which he serves high-net-worth clients and not-for-profit organizations throughout Ontario and other provinces. John's years in the investment industry have finely tuned his ability to listen, understand and translate client dreams into well-executed investment strategies. Working with a select group of clients allows John and his team the opportunity to develop personal relationships with each of his clients. As a result, John achieves an in-depth understanding of his clients' needs as well as the level of trust necessary to actively manage their portfolios. Regular communication ensures that those strategies are continually refined to reflect changes in client objectives, ever mindful of the need to preserve the balance, unique to each client, between asset growth and asset preservation. A Chartered Financial Analyst, John is ably supported by talented tax, estate planning and business owner specialists within RBC who work closely with clients' existing advisors to design and implement strategies to mitigate risk, minimize tax, plan for retirement, and transition wealth to the next generation, along with a team of individually selected investment managers in key markets around the world. John attended McMaster University, Graduating with a bachelor's degree in Economics. John is a CFA (Chartered Financial Analyst) Charter holder and is a member of the CFA Society Toronto and the CFA Institute and a holder of Certified Financial Planner (CFP), Fellow of the Canadian Securities Institute (FCSI) and Canadian Investment Manager (CIM) professional designations.
Provider:
Toronto Implant Academy (TIA)
Nationally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 9-1-2022 to 8-31-2025.
Provider ID# 355116
